As you're aware, website traffic data is critical for making informed decisions. However, spam and bot traffic can distort these data, leading to inaccurate reporting and misinformed decisions. Let's go through the process of filtering out such unwanted traffic.
In GA4, Google has built-in settings to help filter out known bots and spiders, which you can enable in your GA4 settings. Here's how to do it:
Step 1: Go to your Google Analytics account and navigate to the property in which you want to filter out spam and bot traffic.
Step 2: In the property column, click on 'Data Streams'.
Step 3: Select the data stream for which you want to enable the bot filtering.
Step 4: Scroll down to the 'Tagging settings' section, and there you'll see 'Bot traffic: Exclude all hits from known bots and spiders'. Toggle this setting on.
Step 5: Click 'Save'.
Remember, this feature only filters out known bots and spiders in Google's database. It may not capture all spam and bot traffic.